If you have met Acticare before, you will know that our brand looks different from what you previously have seen. If you are new to Acticare, welcome!
From late September 2024, we are delighted to launch our bold, new look Acticare brand – providing a brighter, more sustainable future for care home supplies.
Acticare Company Milestone
Our fresh, vibrant new brand marks a significant milestone in Acticare’s company journey. It follows a year of record growth and sets the stage for ambitious plans in 2025 and beyond.
The rebranding includes a new logo, updated visual elements, and a renewed focus on our brand promise, core values, mission and point of difference.
We’ve come a long way since the company was founded in 2006. Our new branding will take Acticare towards our 20th anniversary in 2026, which is another significant milestone for our family-founded business.
Why Rebrand?
One question people have been asking ahead of launching the new identity for Acticare is, ‘Why rebrand?’
Acticare is an established brand that is well-known in the care home sector. However, we knew we needed a change to reflect our ambitious growth plans and match the energy of the business.
Investment in the new brand reflects our dedication to the dynamic and ever-evolving care sector while reaffirming our commitment to making the lives of care home teams simpler, safer, and better every day.
It’s a bright, bold and modern new visual style for us, and we have been thrilled with the reaction so far.
More than a new logo
Our new branding is more than just a new logo or colour; it embodies Acticare’s vision for the future of care home supplies. We wanted to modernise while staying true to our client-first ethos of supplying quality products in a timely, reliable manner.
We want our existing customers to rest assured that they will still receive the same quality and standards they have come to expect from us.
We’re also keen to communicate that our unique approach to supplying care home essentials helps our customers raise standards while consuming less. This clearly defined point of difference helps our care home customers control costs while making positive steps towards their environmental goals.
Our customers have been reporting significant reductions in waste, specifically plastic waste, and better control over spending as a direct result of working with Acticare. Our unique five-step process, including product analysis and transparent reporting, is proving to be a game-changer in the care home sector.
See more at the Care Show
You can see more of the new look Acticare branding and learn about our five-step process at the Care Show at Birmingham’s NEC on October 9th and 10th – register here for free entry. Plus, of course, make sure you follow Acticare on LinkedIn to stay up to date with all our news.
Let us know what you think about our new look.